With Big Data Comes Big Responsibilities

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By Erica Naone

The reams of data that many modern businesses collect—dubbed “big data”—can provide powerful insights. It is the key to Netflix’s recommendation engines, Facebook’s social ads, and even Amazon’s methods for speeding up the new Web browser, Silk, which comes with its new Fire tablet.

But big data is like any powerful tool. Using it carelessly can have dangerous results.



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