Even as identity becomes increasingly important online, it is becoming more fragmented, with users signing up for ever more websites and services. Account Chooser, a new service launched by the OpenID Foundation, an organization that includes the major websites Google, Facebook, Microsoft, and Yahoo, is the latest effort to solve this problem. Instead of having to create yet another account, Account Chooser lets users choose one account—their Gmail or Facebook log-in, for example—and then use it to log in to many other sites. The technology was developed by Eric Sachs, a Google project manager and OpenID Foundation board member. Google is backing the project by hosting the code.
https://www.technologyreview.com/web/38511/?nlid=nldly&nld=2011-09-06
